Flash Mob PR

I got to thinking about the crazy times in my life. One of them was the flash mobs times. Some think is stupid; however, I think that, on the contrary, it’s not stupid at all. It is actually a new kind of media!!!

What are flash mobs? Flash Mobs are seemingly unplanned gatherings of large groups of people that converge in public (or semipublic) places for brief periods of time. All members of a Flash Mob simultaneously converge to form the mob and then quickly disperse again at a given time, all members departing in different directions.[Flash mobs London]

I remember taking part at one of these “events” and it was really one of the craziest times. A large group of people gathering at a place acting strangely is something that definitely attracts attention. I start searching to find the London website of flash mobs to see what’s new and I noticed that it’s not just a funny think. It could be public relations tool. As the one of the aims of Public relations is to maintain media coverage somehow “flash mobs” is the way to go. Why?

The answer is really easy. The events always attract the attention of those passing by and more importantly they attract the attention of the news. Newspapers like the Guardian, and the Telegraph or even BBC actually published photos and stories about “Flash mobs”.

How I see it, flash mobs are a new kind of “media” and a new PR tool on attracting the journalists and publics attention to write stories and publish photos about it.

UK Flash mobs: http://www.flashmob.co.uk/