New Media... New Public Relations!!!

Internet, e-mails, blogging, online media rooms and RSS feed are some of the New Media with which the Public Relations industry is called to cope. Practitioners need not only to be aware of the New Media and the current trends but also to know how to use them effectively.

The job of a public relations’ professional has changed and keeps changing as the technology moves forward to improvements. New technological tools are applied in the Media industry every day affecting all the other related or co-operative industries such as public relations. Professionals of the industry should try to be up-to-date and follow up the current trends of the media industry.